This is the million dollar question, this separates successful businesses from the not so successful businesses. I am involved in a class right now and we had to work this question out. It is a pretty easy question for some others not so much. A friend to everyone is a friend to no one. If you have a business and you think everyone is your customer you probably are struggling. Not everyone likes the same food, drinks, clothes or music, so if you are in business you might need to figure that out and if you are in start up phase don't open your doors for business before you figure this one out.
I am sure you are asking why do I need one? It allows you to precisely target prospective groups effectively, and helps you determine your marketing resources to achieve the best results. Having the right client/customer profile in your marketing efforts will give you the ROI that will make your business grow faster and more efficiently. To know your customers, you have to be able to know what triggers them to buy. Some questions you need to answer are what is the demographic profile
- How old are they
- What is their gender
- What is their job title
- What is their education level
- What are their interests
- What is their income level
- Does your product or service fill their needs or wants
- Where do they spend their free time
- What magazine or blogs do they follow
- Do they use social media, which ones are they using
- What kind of car do they have or what is their means of transportation
Next post will be on psychological client/customer profile. Tonight's sunset pic
