Email List trouble spots to consider

List marketing trouble spots to consider
List marketing is one of the most powerful Internet marketing strategies.  When people say “the money is in the list”, they do so because they've experienced firsthand just how valuable a responsive list can be.

But not every effort at list marketing produces a windfall some fall well short of expectations.  What separates a winning list from a disappointment? Here are a few list marketing trouble spots to consider.

1. First, ask yourself why people are subscribing?  If it's solely a matter of receiving a freebie, you might be attracting nominally interested tire kickers instead of real potential customers.
2. Second, ask yourself if you'd want to read the emails you're sending.  It's easy to let your desire to turn a profit cloud your efforts to construct a truly helpful and appreciated series of messages.  You want to build trust and credibility.  Are your messages doing that?
3. Third, ask yourself if people are reading your emails in the first place.  Are you avoiding spam filters?  Are you providing a headline that will attract interest and attention?  Too many potentially lucrative lists rot on the vine because of weaknesses in these areas.

There are many different ways to boost the effectiveness of list marketing.  Looking at these three potential trouble spots are proven ways to improve your list performance.

They will leave you in a New York Minute.....your list needs nuturing

Abusing your list with gimmicky headlines
You can't make money with a list when its members aren't opening your email.  Mailboxes are overflowing and it's far too easy to send out an email with a title so unremarkable that it never gets opened.  That's a profit killer.
Your email needs a good title.  You want to attract attention and to encourage people to open the message.  If you can get your open rate up, it stands to reason that your profits should increase along with it.
Unfortunately, that's led some marketers to rely on gimmicky headlines.  These titles might increase open rates, but they don't have the desired effect.  People will open “You have a sale” emails or messages that claim some kind of emergency is afoot.  It doesn't take a great deal of imagination to come up with email titles that people will feel compelled to open.
When they find out the contents don't match the title, however, they're a lot more likely to unsubscribe than they are to make a purchase. 
Write good titles.  Attract attention.  Don't abuse your list with gimmicky approaches, though.  That's the one time when an increased open rate

Pick the right product to promote

Are you working with the right publishers?
Are you, as an affiliate marketer, really working with the right publishers?  It makes a difference.  Some publishers create circumstances that provide you with a great opportunity to profit.  Others just “dial it in”, limiting the effectiveness of your affiliate efforts.
A good publisher is going to do more than offer a good product.  He or she is also going to offer a good sales page.  Even the most skilled affiliate will have a hard time moving a product if the sales page is a dog.  Obviously, a top-notch publisher will respect affiliates enough to provide a reasonable commission, too.
A good publisher is going to go the extra mile, too.  He or she is going to offer real resources to affiliates to make things even easier.  We're talking about good graphics, sample content, support and anything else an affiliate might be able to use to increase sales.
If you're not working with the right publishers, you might want to survey your niche again in hopes of finding a better alternative.  Smart publishers understand that they need to do their best to take care of affiliates in order to maximize everyone's profits.

How internet marketing works no need to overcomplicate things

A basic Internet marketing formula
There are so many different pieces and options in the world of Internet marketing that it can sometimes be difficult to maintain a well-informed “big picture” outlook.  That's particularly true when you're just starting out, swimming in what feels like an infinite sea of IM info and ideas.
At its core, though, Internet marketing isn't really the complicated.  There's a simple basic formula that underlies just about everything we do.  After you strip away all of the bells and whistles and start looking at principles, there are three things in which we're really interested.
Traffic.  In order to make sales, you need customers.  In order to create customers you need prospects.  Traffic is one of the “big three”, you can't make money if you aren't connecting eyeballs to your offers.
Conversion.  After you get the traffic, you need to persuade those individuals to make a purchase or to take some other action that puts money in your pocket.  That's conversion and nothing good happens without it.
Money.  Every time someone makes a purchase or “does the right thing”, you need to make your money.  This is the end goal of the whole pursuit.  How much you make per sale or action matters.
What happens when we put it all together?
Traffic x Rate of Conversion x $/Conversion = Gross Profit
When you get down to brass tacks, it's pretty obvious how IM works!

Three great headline starters
The difference between a good article and a great one?  The headline.  The difference between an email your list ignores and a solid gold mailing that cranks out sales?  The headline. 
Put simply, headlines matter.  They matter a lot.  You can't keep people reading with bad content, but you can't even get the ball rolling without a headline that attracts attention.  There's a reason why top copywriters spend more time wrestling with headlines than they do on any other part of the creative process.
Here are three great ways to start headlines.  These proven winners can put you on the path of writing that “must-open” email or that “must read” article.

1. The Best Way to _____
2. Five Tips for _____
3. The Secret to Bigger/Better/Higher _____

Obviously, you can adjust and tweak these “starters” to meet your needs.  The underlying principles behind them (supply how-to information, offering a specific/quantifiable number of something, promising to reveal a secret) are what makes them work.
If you're not writing good headlines, you're not getting the most out of your efforts.  This is one area not to neglect!
The best way to get yourself in copywriting mode is to go to the grocery store and look at the headlines on the magazines some of them a shear artwork how they grab your eye and others just pure showmanship either way they sell magazines even in this digital world.