Content Marketing is really nothing more than creative SEO

I went to an event today sponsored by a big corporation and I think I heard the words content marketing about a million times in the presentation. For the most part I think everyone that is in the business of driving traffic has their own opinion about content marketing. Here is mine:
content marketing really is nothing more than search engine optimization with more fluff around it. It is nothing but SEO and somewhere there was a blogger that coined the term content marketing and it stuck like a wet noodle against the wall. I also went to this event under the pretense of learning about tribes and why some people follow and others don't I should of read the content of the flyer. It was not about that at all. I thought I was going to learn some neuromarketing statistics and ninja keywords tricks that get people to sign on to your tribe but instead I learned about crowd funding which was pretty cool. Here I thought crowd funding was all about getting an album out and produced or getting a invention to market but it turns out there is several different types. The one that the speaker went over was all about getting money for your startup and business ideas,  a few people were even able to pitch their ideas to a panel of "experts" very interesting some of the facts that were shared. Your pitch video should not be more than one minute and 27 seconds. I have been to networking events that some people couldn't get their business idea out in less than 10 minutes. The long of the short of it you will here more about this in the coming months with the next trend of crowd funding comes into play and more wannabe entrepreneurs look for alternative funding to start businesses and especially the ones that sound crazy.  There are so many of these kickstarter.com type businesses out there now and you will see so many more to come. Small business owners and creators have a fighting chance now instead of just relying on family and friends when banks turn them down.
Kiva.org is another type of model they give microloans to small businesses at lower rates than a bank or one of those merchant services loans. You will have to do some research to figure out what is the best thing for your startup or invention but it is nice to know there are alternatives to banks.