Take a Look at Website Design Trends for Small Business in 2015

Take a Look at Website Design Trends for Small Business in 2015

As 2015 is now fully upon us, we thought it useful to look at several web design trends taking hold for small business sites. Many of these you may have seen before, but were unacquainted with the reason for them or the usefulness they may provide. Others may not work for you.
Some have come about due to advances in technology, and others are merely cosmetic or related to user experience. Still, judge each with an eye open as to their best uses for your particular site, and not necessarily for any buzz or good press. Even though infinite scrolling may work for Facebook doesn't mean it's suitable for your site.
So let's jump right in and see what's trending now in web design for small business in 2015.

5 Trends in small business web design

Employing Infinite scrolling - Infinite scrolling has become all the rage over the last year or so. The ability to keep the reader engaged over one long stream of content can work for some, like Facebook for instance, and not for others. Make sure it serves your ultimate visitor goals before you use this.
Responsive design - Undeniably, a responsive site is no longer an option for 2015. With more than half the Web traffic originating from a mobile device, it's crucial that your site show up well on all platforms.
A clean spare look - Lots of white space and lean blocks of text are what readers want these days, and the extra space gives your pages an uncluttered, relaxed feel. This works with the mantra of keeping things simple and direct, and leaving your visitors with fewer distractions and choices.
Play with fonts and color - Don't feel totally constrained in regards to fonts and color. Make a statement and paint your web canvas with the look and feel of the message you want to convey. This doesn't mean making large textual sections in a stylish, hard to read font, but selective use of creative fonts and colors can spice things up quite nicely.
Make social media prominent - We operate in a social Web, and you need to facilitate this on your site. Employ obvious and easy to use social media buttons on your pages, and encourage their use!