What is Needed for Local SEO in 2015?

What is Needed for Local SEO in 2015?

Local SEO has evolved over the last several years from a fairly simple proposition to one that is a little more involved. While that may look "harder" on the surface, what it actually represents is a lot of opportunity for those who are willing to do what's necessary to get their sites to rank well locally.
There are several best practices that can help with this, and we've endeavored to list a lot of them here. Above all, be consistent, and do not stop! Several of these you might be familiar with, but others may be new.

2015 Local SEO Best Practices

1. Site speed - Make your site a speed demon: it matters as a Google ranking signal.
2. Mobile - If you're wanting to lose out on half the traffic on the Web these days, go ahead and forget about making a responsive mobile design of your site.
3. Do you on-page SEO - While it can be dead boring and tedious to do this, your title tags, descriptions, internal links and website schema are vital cogs when it comes to ranking your pages.
4. Reviews and Citations - Still important for 2015, with solid reviews becoming more so.
5. Quality inbound links - Get more high quality links preferably on account of your content, and whatever you do don't buy links.
6. Give your content a local flavor - As much for visitors as for anything, making sure your content appeals to the local audience is a good idea.
7. Geotag your images - Geo-tagging your images with local geographic information tells Google what it needs to know, and greatly enhances your chances of showing up accurately in Maps.
8. Encourage social signals - Besides likely being a search engine signal, social media can become a far-reaching evangelist for your brand.
9. NAP data - As always, making sure your business information is consistent across ALL your platforms is critical. You should probably start right here!

Local SEO in 2015 may be a tad bit more involved than in years past, but the rewards for getting it right are also greater. Don't let it wait another day!

Need help with your SEO plan and implementation go here to get your free site evaluation. Awareness is the key to change and what you don't know can kill your chances for online success.