Now that we all agree that terrific content is a necessity going forward in 2015 and beyond, the question then becomes exactly how do we implement this initiative with the time and talents we have available?
While there will always be changes happening, such as the need for longer and better quality content, the changing mediums in which that content can be delivered and more, it's beneficial to plan how we can fill up our content marketing calendar in 2015.
So let's jump right into what you will need to consider when doing your content marketing planning.
7 Tips for content marketing planning in 2015
Video - It's been said every year for quite a while, but video simply refuses to cool off. It will see another surge in growth this year, and is a perfect vehicle for delivering content. Make it your business to either start or maximize your video marketing footprint this year.
Utilize and expand your social media - Social can do many wonderful things for content marketing, Not only does it inform you well about what your audience is thinking about, it is a perfect vehicle for promotion and reach.
Look back at 2014 - Take a trip down memory lane and figure out what worked well for your audience in 2014. This can easily be done by looking at site analytics and customer comments, to see what struck a chord last year.
Ask the horse's mouth - Ask your audience directly what they like or want to see, by using a poll, quiz, contest or survey. Bribe them if necessary!
Repurposing your best content - Take popular pieces of content and repurpose them into different media. For example, slice up a good post into social media posts, videos, Tweets and even memes.
Curate great content - Another terrific method for providing value for your audience while at the same time boosting your own authority and content is by curating content you find on the Web.
Try new flavors of content - If there is some channel of content creation you've yet to explore, such as podcasts or long form content like whitepapers, perhaps it's time. Your audience might be hungering for this!
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