How's that 2015 Marketing Plan Working Out So Far?

What's in your Marketing Plan for 2015?

Having a comprehensive and workable marketing plan together for your online business should be one of the first orders of the day for 2015.
Having a clear and precise roadmap of where you're going and how you want to get there is vital to your short and longer term success.
But what should you really include in your plan for marketing in 2015? What specific items or initiatives stand out as things that will propel your business to where you want it to go, and not merely stand pat. Let's have a look at 5 things you'll want to consider when crating your 2015 marketing plan.

5 Ideas to perhaps include in your 2015 marketing plan

Create a content marketing initiative - If one of your goals in 2015 is to create and post more content, and it should be, understand that doing so can help in several ways. Not only for the immediate benefits of new and fresh content for your web properties, but also providing you the ability to repurpose some of that into various forms, multiplying your efforts.
Get into video if you haven't already - And if you have, get further involved! This is a visual Web, and people would rather watch than read, sad to say. But you need to give them what they want, so make sure video and visual content takes on a significant part in your 2015 plan.
Check out your SEO - If you are not getting the organic search rankings you are after, it might be time to either do some SEO yourself, (if you are able) or hire it out to someone who knows how. This can pay dividends for some time moving forward.
Look into alternative sources of traffic - Google isn't everything, and there are many other viable sources of traffic out there that can drive loads of visitors to your pages. This might also be the time to get into paid traffic, as there are more and cheaper ways to make it happen than ever before.
Adding any new products this year? - If you are planning to add another product, or several, this year, make sure to account for this in your plan, as it certainly will need some time and money as well.