Performing SEO can be complicated business, and the effects what you or someone you hire does may have lasting and significant impact for your pages.
Whether do it yourself or hire your SEO out, you've got to be aware of what not only just doesn't work, but also what may indeed be counter-productive, and harm you even more.
Let's have a look at 5 SEO mistakes that are easy to make and sometimes hard to undo.
5 SEO mistakes to avoid at all costs!
Keywords and anchor text - Google has now polished the search engine algorithm to the point now where it can easily detect heavy-handed attempts to game the system. No longer can you get away with much, and the resulting penalties can be harsh if you're caught trying. Instead, aim for natural keyword profiles with plenty of related verbiage, and together with that, a diversified and sensible anchor text policy using naturally occurring keywords, naked URLs, and other generic terms.
Avoid using Tags - The primary reason you'll need to avoid the use of tags is that they automatically create a duplicate content issue for you. Use categories instead. And if you use a tag cloud you've only added to the problem by using valuable front page real estate as well.
Don't use Flash - In the quest for some stunning visual effect, many designers are tempted (or forced) to use Flash. The damage done to your SEO and mobile can make it very unwise to do so.
Ignoring Mobile - It's not an option. More than 60% of web users access via mobile, and now Google has even gone to the point of ranking unresponsive sites lower in their mobile search, and labeling them with a rather unflattering tag that this page "May not work on your device".
Not taking advantage of internal linking - The best way to secure better rankings as of late is to make sure your pages are optimized well, and the primary element here is sound internal linking. Google loves this, and it is a far easier get than valuable external links.
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