Google Hangouts are a terrific platform for melding your online video marketing with your social media. Directly connected to your Google+ account, it has the advantage of being very easy to use, and fast. You can go online and create a Hangout, and start broadcasting in minutes, and then after that find it uploaded to your YouTube channel for you! Actually sounds like a perfect business medium to me.
Hangouts are easy to conduct, and once done they are immediately loaded to your YouTube Channel, allowing a seamless transition for you to be able to market with it.
If you haven't already thought about using Google Hangouts for your business, here are 3 reasons why you should.
3 Great Reasons to Incorporate Google Hangouts into your Business
- Great alternative to webinars - Small businesses often can't afford the expense of using services like GoToWebinar, which can run you north of $500 a month if you have sizeable audiences. Hangouts are free, drop-dead easy to start, and require no elaborate tech setup. What's more, Google will record it all for you and send it to your YouTube account when you're done. Hangouts are an effortless way to hold a "webinar" without the expense and expertise required of other platforms.
- Give a glimpse into your business - Hangouts are an easy way to show off your latest products, introduce new services, and give a look inside your business. Using hangouts for instruction and customer service are fantastic ways to increase your brand authority and give customers top-notch service. This is especially valid if you use social media in partnership with Hangouts to widen your reach.
- Engagement and fast service - Hangouts are really good for engaging with your audience, especially a small one. Being virtually face to face with your audience is invaluable, and has a great many benefits with regards to your efforts to brand yourself in your chosen market. Hangouts also make it possible to be a participant in what is becoming known as Agile marketing, that is, the ability to quickly respond to trends and market events with answers and solutions. This ability on your part will resonate wide within your market.

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