Going to all the effort of getting a prospective buyer to the checkout page, and then seeing them abandon the cart, as some 67 percent of them do, is a real problem.
Some of this is natural: second thoughts, distractions, and the like. But what we should minimize here is the things you might be doing to sabotage your own sales. Listed below are 7 ways to improve your checkout page conversions you may not have thought of.
7 Easy checkout page conversion tips
- Free shipping - Whenever possible, you need to be able to offer free shipping for any physical product that you can. Obviously if you're selling tractors, we can fudge some here, but high shipping costs and the lack of perceived value in that are the #1 reason people abandon shopping carts.
- Words matter - The text you use on your calls to action and especially any purchase buttons should be carefully planned and tested. It can be the difference between a purchase or an exit.
- Clutter free forms - Make certain you're not asking for anything you don't absolutely need in your shopping cart forms with respect to information. People are only going to give you what's necessary for the transaction, and if you press for more, they're outa there.
- Reassurance works - Trust seals and especially guarantees near the credit card fields make a big difference.
- Easy contact information - Give prospective customers ways to contact you if they need more information. This can be an email, phone or webpage.
- Images sell - It's good for a person to see what they're buying before they pull the trigger. Including a small product image on the checkout page can suffice.
- Live chat - If you discover that your product offering is receiving a lot of questions, check your sales copy and think about offering a live chat solution to help. The simple act of connecting with another human may be all the push they need to complete the sale.
Here is a beautiful info graph showing you the way
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