7 Tips for Better Conversions and More Sales

7 Tips for Better Conversions and More Sales

Everyone would love better conversions. It's a necessity to remain in business, so the science of conversion optimization is taking on greater importance.
The littlest change can make a sizeable difference when it comes to conversions, so it would follow there are a number of elements we should be looking at.
For now though we will look at 7 tips for improving conversions to get you started down the road to more profits!

7 Smart tips for better conversion optimization

1. Don't give a lot of options - One of the most sure-fire ways to get people to abandon a cart or web form is to ask for excessive information. In the same way, even showing too many choices can freeze potential customers into inaction, and so lose the sale.
2. Test it all - Test every element of sales pages, as this is where you make your money. One single word misplaced can be the difference between a sale or nothing. Strive to use A/B tests, as they are less burdensome to run and can give you quick results.
3. Know your colors - Colors evoke emotions, and if yours are creating a message in opposition to your sales message, you have a problem. Be sure you understand the science of colors as they apply to sales.
4. Visual content is huge - Since it's been demonstrated that the brain processes visual media 60,000 times faster than textual data, it's important to understand that you need not only to have imagery in the form of videos and pictures, you also need the right ones. Test this carefully.
5. Take care with your calls to action - Don't use the stock buttons everyone else does. Be sure you test the shape, wording, placement and colors of your calls to action and buy buttons.
6. Remove navigation - Take away navigation to anything other than the action desired on pages where you hope to make a conversion. Your page should have one purpose, and one purpose only. Don't offer them a chance to be distracted by anything other than the task at hand!
7. Don't go with your gut - Trust the data, not your emotions. Many is the time marketers have fallen in love with text or visuals that turned out to be totally wrong. Let your testing tell you what works!