Since there is no argument that now is the age of content marketing, the question then turns into how do we get our content noticed among the ocean of competing voices out there?
So what's the current best practice for getting your voice heard above the others vying for attention?
One way people are getting their content viewed and shared is through the use of something called paid social promotion. You might not have come across this before, so let's define it and see just what it can do for us.
Exactly what is paid social promotion?
Paid social promotion is the strategy of running social media ads to content you would like traffic to or have otherwise noticed. The advent of social networks like Facebook and others has made it quite simple to generate an incredibly wider reach than you might be capable of yourself, nearly instantly, and for a very modest investment. In fact, often times these ads pay for themselves several times over, often before the bill comes due!
Which social platforms do I need to use?
It seems there are new ad platforms springing up every day, but for our purposes we'll stick to a handful you may already have head of.
Facebook - Facebook's ad platform is by far your best option right now. The ability it offers to precisely target an audience, combined with the social and viral aspects of Facebook itself make this almost a no-brainer. It is very easy to use, and extremely affordable.
Twitter - Promoted Tweets work well for this sort of promotion, and you are able to target prospects by keyword and who they follow.
LinkedIn - Sponsored Updates from the LinkedIn platform are extremely powerful, and especially useful if you are a B2B.
Reddit - Reddit is loaded with rabid users, and using the niche ad option on their ad platform is the best choice here. This can send an avalanche of traffic in a short time!
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