Easy Plan to Keep Up with Your Social Media

Easy Plan to Keep Up with Your Social Media

Okay, so you've got a couple social media accounts, and perhaps have even posted to them once or twice. So where is this surge of traffic and benefit you were supposed to reap? The truth is that if you're not making regular posts and sharing content, in addition to engaging with your followers you most likely won't make much of an impact.
Most businesses really don't have a plan with respect to social media maintenance. It seems an insurmountable task to maintain, especially if you're attempting to maintain several different platforms.
Let's take a look at 5 tips for making your social media less of a drag and more of a revenue and lead generating channel.

5 Tips for social media maintenance

1. Give consideration to your platforms - Unless you have a smart and large staff, you really won't be able to handle more than a few social media platforms simultaneously. Take a hard look at where your customers are most likely found, and start there. Make sure you are choosing at least a few of the major ones: Facebook, YouTube, Twitter and LinkedIn.
2. Schedule your postings - Having a calendar where you can see and schedule your postings can help in several ways. Not only will you feel less under the gun to come up with something wonderful right away, you'll be able to craft social campaigns and incorporate tools into your mix.
3. Cross promote - Use your various social channels to send traffic to each other. For instance, announce your blog posts and videos on Facebook and Twitter. Use LinkedIn in a similar fashion. Sending traffic to your YouTube videos can help in many ways.
4. Make sure you repurpose your content - Utilizing your content in various ways on your social media platforms only makes good sense. A long post can make a number of good snippets, meant to lead readers back to the site where they can read the entire version. You get the idea…
5. Share great content - Strive to share great content you find from other sources on the Web that your readers will enjoy. This is a great strategy to improve your own authority. Not only will this help you in the content creation process, but your readers will thank you!