We know we will need to test our various landing pages for numerous things. The problem with that is most of us haven't yet learned not only what we need to test for, but also how to do it.
Testing your landing pages is by far the best way to improve conversion, and generate more leads and revenue. The cold hard fact is that if you fail to embrace this practice, you are putting your business in a very rocky position, as this means you are essentially rolling the dice with each and every attempt. Wouldn't it be smarter to create your own intelligence to give you the best results? In the hopes you said yes, here are a few items you'll definitely want to look at testing.
Let's take a peek at several of the items that should be tested on your landing pages.
What you should test on your landing pages
Your headlines - Crafting the perfect message in your landing page headlines is critical to their success. It can often be a matter of only a word or two, so test carefully.
Specific colors and elements - Color in particular can play a big role in conversions, and there is a whole science of color associated with consumer behavior. This, as well as other design elements need to be tested for the most effective combinations for your landing pages.
Visual elements - This means mainly videos and imagery. Frequently a video that is the wrong style or an image that doesn't convey what you want can send traffic running from your page.
Your sales copy - One of the more difficult elements to test, it is without a doubt one of the most important. Setting just the right message, at the proper length and tone is essential for success. This requires testing!
Prices - Unsure about the best price at which to offer your items? There is no better way to determine this than through testing. Your consumers will let you know in no uncertain terms, which price converts better.
Terms and conditions - Often you may wish to test a condition, guarantee or other terms. Critical stumbling blocks can be revelaed easily at this stage.
Test your call to action - Both the buttons themselves and text located on them should be tested. You'll be surprised just how big a difference this can make!
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