Since backlinks are proving to still be a large part of ranking well in Google, it makes sense to use what amounts to the best practices for acquiring backlinks that not only count with Google, but are sure to withstand scrutiny.
These days, knowing what you can and can't do with backlinks can be totally confusing, and lead to mistakes and sometimes even penalties.
To help avoid that scenario, let's have a look into some of the best practices for building backlinks going forward in 2015, and how you can benefit from them.
5 Best practices of link building in 2015
Vary your anchor text - When Google sees a link profile containing 95% of one particular keyword, it is a sure sign to them that some fairly heavy link engineering has been going on, and you will be penalized. Instead, vary your anchor text to include text that occurs naturally, together with a few naked URLs and "Click Here's", etc.
Go after social links - One of the most effective ways to garner new and relevant backlinks is through your social channels. This works for you in two ways, also showing that your pages are socially engaged.
Natural growth is the ticket - When you get large numbers of links for no clear reason, such as a launch or event, then Google is going to wonder why, and may take action.
Don't purchase backlinks - Steer clear of buying backlinks. Even if you are very careful, too much is out of your control for it to be a safe practice in any way. Those seemingly fantastic deals you see on Fiverr and some of the Black Hat forums can really get you in trouble fast.
Avoid private blog networks - One technique people have been using to engineer lots of relevant backlinks is through the use of private blog networks. Google's recent updates have uncovered many of these, and you need to be a very smart operator to have that tactic work today, which most of us aren't or have time to become. Build links gradually and naturally: you'll win in the long run!
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