Check Out These Awesome Visual Content Management Tips

Check Out These Awesome Visual Content Management Tips

These days businesses are creation visual content at an astounding rate, and the question soon arises, how and where to manage these assets? The sheer numbers of images, infographics, videos and creative web art bring into play the need for a cohesive strategy for keeping it all organized should and when you need it. Assets they are, good for use down the road and as part of your company's intellectual property. If you ever wanted to sell the company at some point, it would be smart to have your visual content assets managed well.

The time savings alone that will occur if you didn't have to search high and low for that particular image or video can be worth it. Let alone the need to ensure you have proof of your ownership of these images should a copyright infringement action come against you. That could be an expensive mistake, and one that is totally preventable. Let's have a quick look at how you can get a better handle on your company's visual assets.

5 Tips for managing your visual content

1. Create or purchase a system - If you have someone on your team who can establish a system for you, fantastic. If not, there are a number of solutions available, including off site cloud solutions. A company called North Plains is a leader in digital asset management.
2. Name your files appropriately - Naming your files with a filename that can actually identify the content is a must-do. There's nothing worse than having to open dozens of files that are named IMG457723760 looking for one particular picture.
3. Limit access and establish guidelines - Be sure that you have some control over who accesses your files. This can change as time passes, but keeping up on it is preferable to having problems down the road.
4. Store your content in one central location - Make it easy on everyone by storing your visual content in one location, assuming you have appropriate backups enabled. This obviously saves time and expense, and if they are stored in a cloud, there is minimal risk of data loss.
5. Have a protocol for how it is used - Ensure that no one uses images or videos in a fashion or manner that isn't what you want. Eager and over-zealous employees can wreak havoc with well-meaning but misguided adventures.