If you sell anything online, it's imperative for you to understand why people shop and ultimately buy online. This kind of information can go a long way toward helping you design your sales pages, ads and more.
You may think that the reasons people give for buying online are the same; predominantly price. But you would be wrong. In fact price is far down the list. It's a given that the online prices are generally lower, given that there isn't any visible overhead. Even so, there are some very specific and sometimes surprising reasons people give for purchasing online.
Let's look at 5 of the top ones.
5 Reasons people give for buying online
- Generally a far wider selection and choice - Most online shops are apt to carry a far wider selection of goods for sale than a brick and mortar store is able to display within their walls.
- People like to read reviews from other buyers - Absent having a friend who's purchased the item in question, people will seek out whomever they can find for an opinion on the product, as long as it's not from the company itself.
- It's a major time saver - In a day and age when none of us have a spare moment to call our own, the ability to shop from you're your desk or your phone while vegging out on the couch is a blessing. Not only does this save us from having to venture out in the our cars, burn gas, and drive all over town, the very idea of doing it all form home and having it delivered to our door is appealing.
- Can you say "Free shipping" - This is one of the top reasons people give for buying online, which at first glance makes little sense. I mean, if you went out and got it, there's be NO shipping! But still this ranks as a top reason for buying online.
- Easy return process - Admit it, you might not like it. If one trip outside the house was too much, imagine how much you'll hate two! Having a rock solid guarantee and easy return process is a major factor for people choosing to buy online.
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