Want to Generate More Content? Get a Content Marketing Plan!

Want to Generate More Content? Get a Content Marketing Plan!

The lifeblood of all businesses on the internet is content. It's what your readers come to look at and study, and without having fresh, innovative compelling content, your business really has nothing to say.
And it's not simply words. It's a lot of them, authoritative and compelling, original and unique that drive both search engine rankings and traffic. It's also many other types of content, particularly visual that gets the job done.
But how do we make this happen? The simplest and best way is by the creation of a content marketing plan, which enables you to keep a steady stream of content pouring into your site, and increasing your search rankings at the same time. Let's take a look at four steps toward creating a workable content marketing plan.

Creating your content marketing plan

Determine who your audience is and what they want - Each and every business is unique in that it has a demographic singular unto itself. You've got a set of customers and people interested in what you do that is yours and yours alone. Identifying this audience and getting an idea of what it is they want to know, and dovetailing that with your business goals is your task here.
Decide on types of content - There are many types of content you can utilize, from simple blog posts to whitepapers, videos, infographics and much more. Decide what you are best able to produce and get on it!
Post new content regularly - If you post once per month, or even once a week, you might as well not do it at all. Statistics indicate that companies that create 15 blog posts each month average 1,200 new leads per month. And that's just blog posts; not even counting all of those other types of content you'll be creating.
Promote your content - Once you've created this wonderful new content, don't make the fatal mistake of doing nothing about it. Get out there and tell the world about it, promoting it on your social media channels and any place else you can. There is simply too much competition to be heard on the Web otherwise.