Great Tips for Creating a Video Marketing Strategy

Great Tips for Creating a Video Marketing Strategy

Since there's no longer any doubt that video rules this day and age of online marketing, it's high time to kick your video marketing strategy into overdrive and start harvesting some of the windfall that is coming to marketers that are.
The average internet user watches 206 videos each month, and you need to get your share of that, since videos are 4X more engaging than static content, and are proven to convert far better.
Let's look at 5 quick tips to help you come up with a video marketing strategy singularly crafted for your business.
5 Items you need in your video marketing strategy

1. Understand your audience - You first and foremost need to understand who your audience is and what they are interested in. After you know this, all else will follow. Good ways to uncover this crucial information are with surveys, polls and bribes!
2. Decide what types of videos to make - This is somewhat dependent on the talents you already possess, together with those around you, and your budget. Since you can easily make effective videos now with little more than a smartphone, the barrier of equipment is largely done away with. If you are uncomfortable shooting live action videos, consider making screencast videos, or slideshow videos, where you simply narrate the screen or slides. Both can usually get the message across well.
3. Set some objectives and goals - Understanding what the goals are not only of your video marketing overall but of a specific video is very helpful, both in producing content and marketing it. Know what you want to accomplish with each video before you make it!
4. Use a calendar - Placing someone in charge of this task as well as scheduling your videos makes them far more likely to actually get done. Using a production or editorial calendar is an excellent way to keep an eye on your overall strategy and marketing.
5. Don't forget to market your videos - Just making the videos isn't good enough. Millions are made everyday, and you have to have your videos stand out amongst a sea of competing videos, you need to do some basic marketing to at least get them to show up well in YouTube. Not hard to do, but definitely necessary!