But what are the elements of great copywriting that will get us to this point? What precepts and tips will get our content to rise above and be noticed? Here are 7 copywriting tips to both help your content connect with readers, but also to get noticed near and far.
7 Copywriting tips that can make your content sing!
- Tell a great story - Everyone loves a good story, and if you can spin one while accomplishing your sales aims you'll be a rockstar. Tugging at emotions and empathy are wonderful tools to employ here.
- Focus on benefits - The primary thing you need to remember about your readers is that they need to know what's in it for them. They really don't care what number of features your product or service has; they want to know how it will make their life better.
- Make it valuable all by itself - If your reader comes away with the feeling that they've already received a ton of value simply by reading your content, you've got them just where you want them.
- Use questions to get to Yes - Getting your readers to agree with you puts them in the frame of mind to say Yes, as they're already doing so by agreeing with you. This makes it a far shorter leap to conversion when the time comes.
- Get emotional - Connecting with your readers with emotion is a great way to get them on your side. This one is powerful, and if you can learn how to inject emotion in your copywriting, you'll be able to write your own ticket.
- Write longer content - Currently the pages that are found on Page One of Google are running over 2,000 words. Longer, in-depth pieces that provide value and insight are what the readers want, and what Google wants to rank well.
- Get social - Make sure you are using social media to promote your content. Encourage your readers to share on their social channels, as you never know who may have some awesome connections that will help your incredible content go wide.
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