How to Optimize Your Blog Posts for SEO

How to Optimize Your Blog Posts for SEO

If you're writing consistent blog posts someone by now has surely told you that you should make sure you optimize them for SEO.
What?
I get it. Most writers aren't up to date on what it takes to properly optimize for the search engines. In fact, most SEOs aren't either, but that's another blog post.
The fact is that optimizing your blog posts will help them find a wider audience, and rank better in the search engines, particularly Google. But how to do that? Here are 5 tips that can help your blog posts enter the blogosphere ready for action.

5 Blog post optimization tips

1. Target specific keywords - Primary among your tasks is to determine what keywords you are targeting. Like it or not, writing to be found in the search engines mandates that you give them a clear road map to where you'd like to be found. Pick one primary keyword and several other secondary for each post, and make sure they are in the title, first sentence or two, and then when needed throughout your post. DO NOT go overboard and stuff your post; it won't help and WILL hurt!

2. Make your content fun to read - Readers online typically scan a page, so it's your job to make them pause. The best ways to do this are by using lots of headlines, visuals and videos. Don't pound them with long stretches of text, or they're out of here!

3. Entice with compelling headlines - Remember that people love to skim? A good way to slow them down a bit is by inserting a headline that either raises a question or makes a claim that they have to find out about.

4. Enable social sharing - Be sure your blog is linked up to your social media channels, and that your buttons are prominently displayed on each post. These days it is a social world, and you want to extend your reach as far as possible.

5. Are you using responsive design? - Since more than half of all blog posts are now first read on a mobile device, you must make certain yours are displaying properly. Responsive design will make sure that you will be seen clearly across any platform.

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