How the Right Words and Phrases Can Close More Deals

How the Right Words and Phrases Can Close More Deals for You

Words matter, and nowhere is that more evident than when it comes to the words you prefer to close your sales with. Often a single word or phrase can kill the deal, and you're left holding the bag. (Literally!)
The words we select to create our sales messages need to create a mindset that is conducive to persuading the prospect to click the purchase button. There is a great deal of thought that has gone into the science of conversion, and the psychology behind it is really quite interesting.
That's why it's imperative to ensure we are making the most of this opportunity. Let's examine some words and phrases that can get more conversions for you.

5 Types of phrases that sell

Assumptive close -- "So where can we ship your product?" Assuming the prospect couldn't possibly pass on this puts them in a mindset that is thinking of implementing rather than continuing to think about the pros and cons. Works wonderfully whenever the prospect is favorably inclined to purchase.

Asking directly for the sale -- Often times it's best to take the direct approach. If you've managed to make a good case for your product and have answered all the negatives you can imagine, just be bold, (not pushy!) and simply ask for the sale.

Fear of loss close -- No one wants to miss out on something that will truly help them, and this close works best when the cost of not buying is greater than the cost of the item. Fear works wonders, particularly when the market is competitive.

Have a friendly close -- Being personable and friendly in your close, such as "Would you like me to help you get going with this?" casts you and your products in a friendly, helpful light, and thus lowers defenses and resistance several notches.

Use and alternative close -- If you are in the position of having several choices for them, help them decide by offering them a choice, whether or not they're at that point yet. "So after examining both Product A and Product B to determine which fits your needs better, which one would you like to order?"