Don't Overlook the Importance of your Welcome Emails

Don't overlook the importance of your welcome emails

We all get them, welcome emails. But are you up to speed on how best to create your own for your subscribers?
What elements are necessary to not only welcome them, but also highlight what they can expect and what you have to offer them during their time with you?
Here are 7 ways you can optimize your welcome emails to set the stage for a long lasting, profitable relationship.

7 Tips for crafting welcome emails

1. Send out immediately - Send these out immediately. Don't wait to batch send your welcome emails. A study by Experian found that welcome emails sent out individually rather than by batch were opened 10X more! Show you care about them signing up.
2. Use a working email address - Using a no-reply email address will only do one thing for you: give you a no-response customer. People are going to want to email you. Don't make it hard.
3. Split-test your welcome email subject lines - This is very easy to do, and can make a big difference in your open rates. Wouldn't you want to do this for a possible 15-20 percent increase in opens?
4. Encourage social media - Exhort your readers to follow you on social media, and make it easy for them by installing links and/or buttons on your email template.
5. Personalize - It's always best if you're trying to develop some sort of customer relationship with your subscribers that you personalize the emails if at all possible. This of course means you'll need to collect names.
6. Perhaps offer an incentive - Many times companies choose to include an incentive to start the relationship off on the right foot. Maybe a percent off coupon?
7. Make sure to optimize for mobile - Since about half of all emails are now opened on a mobile device, it would be a good idea to make sure you are using a responsive design so that your emails can be opened anywhere.