Facebook ads have grown into a powerful tool for the average marketer, enabling them to reach vast numbers of people they might otherwise not have had the budget or ability to find. It can also be very cost effective if you know a bit about how to manage your campaigns, making it an extremely viable option when compared to Google Adwords and other PPC platforms.
Imagine having the ability to dial in a highly targeted audience based upon interests and behaviors and have your ads up and running, bringing you new leads and sales within hours. That can happen, but you need some knowledge to make it happen. Here are 5 tips that will help guide the way!
5 Best Practices for Your Facebook Ads
Become a targeting master - The single most effective way to be successful with Facebook Ads is to become a whiz at creating targeted audiences for your ads. This is actually not as fearsome as it sounds, as Facebook gives you a number of great tools to help, particularly one called Audience Insights. Utilize these to drill down and create the prefect audience for your offers.
Utilize only the Mobile and Desktop ads - Right side ads have their place but are trickier to try and get a positive return on your investment. Besides, newsfeed ads and mobile are the place to be, as more than fifty percent of all Facebook traffic originates on a mobile device.
Use Dayparting and segment your ads - Taking advantage of the dayparting feature in Facebook, where you can ensure your ads are only shown at times most advantageous to your audience, only makes sense. Likewise, be sure to segment your audiences for easy re-use later on.
Use original, compelling images - Do not use imagery that has been seen by everyone on Facebook dozens of time. Create your own images, and make them stick out, as a terrific image can do all the heavy lifting for your ad!
Investigate lookalike audiences - Facebook's ability to create a "lookalike" audience based upon your fans, email list, and other factors is a goldmine waiting to be found. Use this before your competition does!
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