While a lot of people think content marketing as the darling of the search engines at present, there is another aspect to ranking your pages well, and that lies on the technical side of things.
Draw back the curtain and you'll find that Google is especially concerned with a number of geeky factors. Get these wrong, and you'll be left scratching your head wondering why all your superb content isn't ranking well.
Let's have a look at a 5 ways you can better optimize your pages to be more Google-friendly.
5 Ways to optimize your web pages technically
Page speed - You may have heard the latest human attention span statistic; that we now are transfixed a mere 8 seconds, one second less than a Goldfish. Thus it should not be a surprise that Google will not rank your site well if it loads slowly, as people will see this as a poor user experience, or perhaps not go there at all!
Internal links - Google likes to see a good internal linking plan, one that provides users with useful links to relevant pages within and outside of the site. This also plays a role in passing Pagerank. Also, don't make the mistake of having multiple navigation menus. Use one, together with a sitemap and a link back to your home page from each page.
Clean up your Schema - Schema.org is the agreed upon Web language for search engines to best understand what your pages are all about. Your webmaster can help you ensure that your pages are Schema compliant.
Use HTML elements - A significant part of how your page will be ranked is determined by the use of certain HTML elements that indicate what your content is about. This includes the use of H1-H4 tags, meta data and image optimization, among others.
Keywords you wish to rank for - This is your chance to tell Google in no uncertain terms what your page is about, and hopefully be ranked for these terms. You'll need to make sure they are found in all the places Google is looking for them, such as title tags, titles, description, the body of your content and links.
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